Hyundai Motor’s Sonata and Elantra GT were recognized as finalists in the 2017 International Design Excellence Awards (IDEA®) by the Industrial Designers Society of America (IDSA) for their striking and bold design. IDEA® highlights outstanding and unique design in a wide range of categories such as transportation sporting goods and much more.
Sonata builds on the success of previous generations of the car while introducing a number of dramatic design changes that are aligned with Hyundai Motor’s evolving design philosophy. The progressive design results in a more sophisticated exterior with precise lines and distinctive style. At the front of the sedan, the new grille combines with the vertical LED daytime running lights and the narrower headlights, which are engulfed by the sculpted hood, for a sportier and more purposeful appearance.
From the side, the car’s designers have created a more dynamic attitude in the side profile by enlarging the trunk lid to counterbalance the lower, wider front radiator grille, making the hood appear longer and sleeker. Inside the new Sonata, the center console stack has been enhanced with larger features to create a more visually-striking appearance. Revised audio and ventilation controls are given ‘rocker’ buttons, enhancing the car’s premium feel.
Elantra GT adds a more aggressive stance, an attention grabbing new cascading grille design and interior volume to its clean European style and driving dynamics. The design combines precise, tensed lines and refined rich surfaces. Excellent functionality such as roominess, good visibility and comfort is complimented by a sensuous and confident expression of design. The clean and intuitive interior now features a horizontal layout that conveys an elegant and airy impression. Chrome detailing and high-quality interior materials create a calm and sophisticated atmosphere.
“We are building a variety of charismatic characters for each segment to make Hyundai Motor to be the most loved brand in the automotive industry,” said Sangyup Lee, Head of Hyundai Styling. “Hyundai Motor will keep developing more distinctive and creative design.”
IDEA® is a premier international design competition, recognizing and promoting design excellence across a wide array of industries and disciplines conducted annually by the Industrial Designers Society of America (IDSA). IDEA judging is based on the following criteria of Design Excellence: Design Innovation, Benefit to the User, Benefit to the Client, Benefit to Society and Appropriate Aesthetics.