On October 20, Chinese automaker Geely is expected to introduce Lynk & Co in Berlin, Germany. The new brand will focus on shared mobility and connectivity. Lynk & Co will launch with a crossover in China, but Geely is also eyeing Europe and the U.S.
A report from Automotive News indicates that Geely will leverage its ownership of Volvo and its Compact Modular Architecture (CMA) for Lynk & Co. The upstart brand’s crossover will head-to-head in China with offerings from middle-market players like General Motors. A sedan is also in the works, according to Reuters.
Volvo’s CMA platform is poised to support a variety of powertrains, ranging from EV and hybrid powertrains to gas- and diesel-powered internal combustion engines. Concept versions of the CMA-based S40 sedan and XC40 crossover were revealed earlier this year in Gothenburg, Sweden.
Little else is known about Lynk & Co, but a cryptic post by the company on online marketplace Tictail suggests a stress on non-traditional sales, ownership, and mobility strategies.
“Time has changed. We live in the connected world and in that world, the heart of a car is not the engine. It’s the connectivity,” said Lynk & Co senior vice president Alain Visser in the post. Lynk & Co also claims its vehicle will be the “most connected car to date,” with a new sharing-based business model and open digital platform.
The brand promises to “evolve in the hands of its users and push the limits of the car industry.” It’s unclear exactly what this means, but it’s possible that Lynk & Co is looking to emulate Tesla’s open-source software model as well as its automatic wireless update strategy.
Check back for more on October 20, when Lynk & Co announces more substantial details.