Despatches from the front
November 8th 2007 00:51
As I sit in this Automotive foxhole, dodging bullets and mortar rounds, It occurred to me. If anyone ever works out the thought processes that goes on within the brain of a car buyer, he ( or she) will become a Squillionaire overnight. Simply put, Logic has very little to do with it, if you try to appeal to the logical side, forget it, you have lost the battle already.
AUTOLOUD has, over a long period of time, been witness to the many different types of buyers out there. Let me introduce some of them:
SHINY PEOPLE: Beloved by both Salesman and Business Managers in Dealerships the world over. Like Gollum in the the Lord of the Rings, attracted to their own personal precious until 3-6 months later boredom sets in, the car loses its lustre and the race begins to find a new shiny toy. The financial term " Negative equity" was invented for these guys.
THE FANATIC: Here in Australia, if you want a six cylinder car there are two choices Holden or Ford. The fact that Toyota and Mitsubishi make six's is largely ignored probably due to the fact they are Front wheel drive. Which as every Ocker knows is alright for little cars but not big cars MATE! The sales figures of the big two have dropped and there are multiple reasons for this, But Commodore remains king and Holden makes a fortune out of T-shirts, Undies, and Bikinis all emblazoned with the Holden Lion, Noice!
THE MEEK SHALL INHERIT THE EARTH: The reason Camrys sell, Will only ever buy a biege or white one, because they are safe colours. Normally the car you get stuck behind doing 20kmh under the speed limit. A worldwide phenomenom obviously, why else would Vectras sell?
THE SKINFLINT: Only recently identified, common to the rise in the cost of fuel. "Take my SUV, 6 Cylinder car, Must have Four cylinder car NOW!! " Problem here is, three kids, Wife, Dog, Surfboard, Bikes and luggage for two weeks summer holiday will never, EVER fit into an Astra/ Hyundai/ Corolla/Golf. So for the sake of 2 litres per Hundred Kilometres, he will make it fit, to the discomfort of all involved, especially the family Labrador who will get traded in for a Tinkerbelle sized canine that fits nicely in the centre console with the lid shut.
AUTOLOUD may be on to something here, anyone know the number of the Patents office ??
AUTOLOUD has, over a long period of time, been witness to the many different types of buyers out there. Let me introduce some of them:
SHINY PEOPLE: Beloved by both Salesman and Business Managers in Dealerships the world over. Like Gollum in the the Lord of the Rings, attracted to their own personal precious until 3-6 months later boredom sets in, the car loses its lustre and the race begins to find a new shiny toy. The financial term " Negative equity" was invented for these guys.
THE FANATIC: Here in Australia, if you want a six cylinder car there are two choices Holden or Ford. The fact that Toyota and Mitsubishi make six's is largely ignored probably due to the fact they are Front wheel drive. Which as every Ocker knows is alright for little cars but not big cars MATE! The sales figures of the big two have dropped and there are multiple reasons for this, But Commodore remains king and Holden makes a fortune out of T-shirts, Undies, and Bikinis all emblazoned with the Holden Lion, Noice!
THE MEEK SHALL INHERIT THE EARTH: The reason Camrys sell, Will only ever buy a biege or white one, because they are safe colours. Normally the car you get stuck behind doing 20kmh under the speed limit. A worldwide phenomenom obviously, why else would Vectras sell?
THE SKINFLINT: Only recently identified, common to the rise in the cost of fuel. "Take my SUV, 6 Cylinder car, Must have Four cylinder car NOW!! " Problem here is, three kids, Wife, Dog, Surfboard, Bikes and luggage for two weeks summer holiday will never, EVER fit into an Astra/ Hyundai/ Corolla/Golf. So for the sake of 2 litres per Hundred Kilometres, he will make it fit, to the discomfort of all involved, especially the family Labrador who will get traded in for a Tinkerbelle sized canine that fits nicely in the centre console with the lid shut.
AUTOLOUD may be on to something here, anyone know the number of the Patents office ??
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Comment by lowlife-58