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World Premiere Of The Modular Electric Drive Matrix – Volkswagen Launches Electric For All Campaign

On Tuesday, September 18th, 2018

Volkswagen is driving the transition to e-mobility with a consistency and commitment unlike that of virtually any other automaker. As part of the ELECTRIC FOR ALL campaign launched today, the brand will be putting attractive models at affordable prices on the road, paving the way for the breakthrough of electric vehicles.

Volkswagen-MEB

The electric offensive is based on the modular electric drive matrix (MEB), a technology platform developed specifically for electric vehicles. Production of the Volkswagen ID., the world’s first series vehicle based on the MEB, will begin in Zwickau at the end of 2019.

At the launch of the ELECTRIC FOR ALL campaign, media representatives from all over the world are being given their first deep insight into the technological basis of the ID. at a media workshop in the Gläserne Manufaktur in Dresden, where Volkswagen is demonstrating the centrepiece of the MEB – the rolling chassis without the bodywork and interior – exactly as it will be used in series models.

MEB: the technological platform for the electric age

The systematic platform strategy is one of Volkswagen’s unique selling propositions. It testifies to the power the brand and the Group are investing in e-mobility.

Thomas Ulbrich said: “We are making optimal use of the possibilities the electric car has to offer and creating massive economies of scale at the same time. Some 10 million vehicles across the Group will be based on this platform in the first wave alone. The MEB is the economic and technological backbone of the electric car for all.”

Wolfsburg

The ID. was conceived and developed by the E-mobility Product Line and Research and Development units at the main plant in Wolfsburg. This is also where the pre-series model is currently being built in the pilot hall and will subsequently be put through its paces at the Ehra-Lessien proving grounds.

Zwickau and Dresden

Volkswagen will be building the series production models of the ID. family in Saxony. €1.2 billion is being invested in Zwickau to become the first pure-play MEB plant and the largest competence centre for e-mobility in Europe. The Gläserne Manufaktur began building the Volkswagen e-Golf back in April 2017. The plant is evolving into a “Centre of Future Mobility”. Customers and visitors can enjoy an interactive encounter with e-mobility and digitalization to discover more about the future of mobility.

Braunschweig

The Braunschweig plant will manufacture the battery system, the heart of the ID.. This factory with a long history already builds the batteries for the e-up!, the e-Golf and the Passat GTE plug-in hybrid. Braunschweig is today the battery and packaging specialist and has extensive know-how in power electronics, battery cooling systems and software management. The plant is currently being expanded to facilitate capacity to build up to half a million battery systems per year in future.

Salzgitter

The plant starts pre-series production of rotors and stators for the MEB this year. The Battery Cell Centre of Excellence (CoE) is amassing development and manufacturing competence in battery cells and battery module production. This currently includes a lab line to be followed by pilot production with a view to building up production know-how.

Kassel

The Kassel plant has been the competence centre for electric drives for many years. Production of the entirely new MEB drive developed by Group Components for the Volkswagen brand begins at the end of this year. The site is the lead plant for high-quality, cost-efficient electric motors.

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