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Toyota Turns Lemonade Into Hydrogen Fuel For Mirai FCV

On Monday, August 31st, 2015

Don’t pour out that lemonade. Toyota and comedian Nikki Glaser have taken a humorous look at a potential fuel source – discarded lemonade from kids’ lemonade stands. And the lemonade stand business is tough out there.

Toyota Turns Lemonade

The resulting video is “Fueled by Lemonade,” the third online video in Toyota’s multi-part “Fueled by Everything” series aimed at educating about the potential of hydrogen fuel. The first video, from April this year and directed by Morgan Spurlock, talked up the opportunities that emerged from the backsides of cows.

The campaign leads up to the arrival of the Toyota Mirai in select California dealerships in October. Toyota says the tally is up to 1,100 requests out of 30,000 inquiring shoppers.

Toyota’s “Fueled by Everything” campaign was created with creative agency partner Droga5.

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