MINI At The NAIAS 2018 in Detroit.


The new edition of the original in the premium small car segment is the main focus of the MINI trade fair presentation at the North American International Auto Show (NAIAS) 2018 in Detroit.


Showcased at the exhibition stand of the tradition-steeped British brand, it will be a joint premiere for the new MINI Hardtop (combined fuel consumption: 6.0 – 4.8 l/100 km; combined CO2 emissions: 138 – 109 g/km) and the MINI Convertible (combined fuel consumption: 6.3 – 5.2 l/100 km; combined CO2 emissions: 144 – 118 g/km; EU test cycle figures, dependent on tyre format selected) at a major international motor show.

The NAIAS in Detroit/USA is traditionally the first globally significant trade show of the year: as the start of the season for the international automotive industry it is pioneering in character. From 20 to 28 January 2018, some 200 exhibitors from all over the world present their latest models, products, technologies and services in the field of individual mobility at the Cobo Conference/Exhibition Center in Detroit.

Update for the original: the new MINI Hardtop, the new MINI Hardtop 4 door, the new MINI Convertible.

MINI starts 2018 by presenting the latest advancements in its models of the small car segment. At the BMW Group’s NAIAS press conference at 9.35 am local time on Monday, 15 January 2018, Thomas Felbermair, Head of MINI USA, will present the new MINI Cooper S Hardtop and the new MINI Cooper S Convertible to international media representatives.

With its product substance upgrade, the British premium automobile manufacturer highlights the mature character and distinctive charisma of the latest MINI generation. A black panel for the standard version of the headlights adds a striking accentuation to the front view of the new MINI Hardtop, the new MINI Hardtop 4 door and the new MINI Convertible, while the tail lights feature a new design in conjunction with the LED headlights. As a clear indication of the brand’s British origins, the structure of the light sources – likewise in LED technology – takes the form of a Union Jack flag.

A touch of fresh interior style is provided by the variant Malt Brown for the Chester leather trim and Color Line as well as for the option MINI Yours Interior Style Piano Black illuminated: it is now also available for the MINI Hardtop and the MINI Hardtop 4 door. This comprises a backlit decorative strip with a Union Jack motif on the passenger side of the instrument panel.

Five individual characters for a unique MINI feeling.

Its distinctive combination of driving fun, premium quality and individual style is also what accounts for the success of MINI in two vehicle segments of the US automotive market. Three models, each with their own distinctive characteristics, consolidate the exceptional position of MINI within the small car segment:

The MINI Cooper Clubman and the MINI Cooper Countryman are powered by a 134 hp 3-cylinder engine. The 4-cylinder power unit in the MINI Cooper S Clubman and the MINI Cooper S Countryman mobilise a peak output of 189 hp. Both engines can be optionally combined with the ALL4 all-wheel drive system.

All-wheel drive comes as standard with the extreme athletes in the premium compact segment, namely the MINI John Cooper Works Clubman and the MINI John Cooper Works Countryman. They are powered by a 4-cylinder turbo engine with an output of 228 hp. Driving fun inspired by motor racing is also available in the small car segment. A 228 hp 4-cylinder engine likewise ensures irresistible forward thrust in the MINI John Cooper Works and the MINI John Cooper Works Convertible.