Nearly every luxury automaker with a performance sedan relies on the brand and model’s history to define its identity. Heritage is a priceless attribute, but the ability to break free and create something unique is even more exciting.
Enter Genesis, the au courant luxury brand from South Korea. In just a year, Genesis went from an amorphous vision statement to a marque with two distinct, praiseworthy sedans on the market. It’s not a feat that just any manufacturer could achieve.
Genesis was able to establish itself as a luxury player with a new approach, and develop its sporty models to meet the rapidly intensifying needs of the consumer, instead of relying on its past. And for its first luxury performance sedan, the G80 Sport, Genesis decided to use a twin-turbo V-6 instead of a more traditional V-8. Here’s why.
The Genesis Performance Doctrine
From the beginning, Genesis’s engineers wanted to doing things differently. They decided to capitalize on a growing movement to do less with more.
This way of thinking fomented the creation of the G80 Sport, the first product from Genesis to be tuned specifically for driver enjoyment. (It’s right there in the name: “Sport.”) In either rear-wheel drive or all-wheel drive, the G80 Sport was intended to expand the newly formed Genesis identity to include true sport sedans.
Coulda Had a V-8—But, To What End?
Installing a large V-8 for displacement’s sake could have given the G80 Sport the on-paper bona fides to compete against the set of seasoned luxury performance sedans from Europe. Bequeathing the flagship G90’s most advanced engine to the G80 lineup felt like a more respectful move.
Allow Us to Eat Our Words
The G80 Sport’s V-6, therefore, had the unenviable task of winning over enthusiasts who were likely more enticed by a powerful V-8. Like a skillful branch manager, Genesis took pains to ensure that nothing was lost in the downsizing. Peak torque, for example, is available at 1300 RPM, and within a single-digit difference of the non-Sport G80’s optional V-8. Both the block and heads are aluminum, for the sake of lighter weight and durability.
By product strategy guru Steiman’s reckoning, the G80 Sport is just the tip of the iceberg for what’s to come from sport-tuned Genesis offerings.
“Performance will always be a key pillar of the Genesis brand,” he said, “and you will see this in all our future products, which will be based on exceptional powertrains and dedicated rear-wheel drive platforms.”