Hot News

Hyundai Collection Wins Two Red Dot Award 2015 Design Titles

On Monday, September 28th, 2015

Hyundai Motor Company, the fastest growing automaker by brand value, received international recognition for its design concepts of Hyundai Collection from the Red Dot Design Award 2015. The Hyundai Collection won two Red Dot Design Award 2015 titles in the ‘Design Concept’ category, including one design concept being awarded as the ‘Best of the Best’.

Hyundai Collection Wins Two Red

Hyundai Collection Stool claimed the prestigious ‘Best of the Best’ title in the ‘Furniture’ field, a higher award among winners within the Design Concept category. In addition to the ‘Best of the Best’ title, the Hyundai Collection itself was acclaimed as the ‘Winner’ of the Red Dot Design Award 2015 in the ‘Recreation’ field. The Hyundai Collection includes simple yet unique designs of lifestyle items such as the Stool, Lunch Box Set, Flask, and Spoon Set.

Hyundai Collection is consisted of various lifestyle gadgets delivering Hyundai Motor’s brand to customers. The collection is inspired from the ‘Modern Premium’ brand direction providing new values and experiences to customers. Hyundai Motor seeks to find unique ways to go beyond what customers expect within the cars and beyond. The exhibition of the Hyundai Collection is one of the elements that aim to deliver the brand experience with customers.

Won-Hong Cho, Executive Vice President of Hyundai Motor, commented, “We constantly aim to provide exceptional brand experiences to our customers. This unprecedented recognition from the Red Dot Design Award jury highlights the progress Hyundai Motor has been making in engaging with customers through our brand interactions.”

Hyundai Collection, which will be exhibited in the Red Dot Design Museum in Singapore for a year, is also exhibited at the company’s brand showroom, Hyundai Motorstudio Seoul and a second studio in Moscow which opened early this year. The aim of the Hyundai Motorstudio is to create a new type of brand experience for Hyundai customers. Both studios feature newly-curated retail and cultural experiences along with exhibits that communicate the company’s future brand direction and aspirations by engaging with the visitors.

The Red Dot Design award identifies outstanding designs across various disciplines and categories in which Hyundai Motor also gained recognition for the recent models including New Generation i20 and Sonata early this year in the for its design excellence.

For more than 60 years, the Red Dot Design Awards have been recognized globally as a signature of design uniqueness and excellence. The sought-after prizes of the Red Dot Award went to the Hyundai Collection after a rigorous judging process which involved more than 4500 entries from 61 countries this year.

comment closed