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BMW “eDrive Zone” Function Adds Additional Customer Benefits For Bmw Plug-In Hybrids

On Sunday, June 30th, 2019

With the introduction of the fourth generation of BMW plug-in hybrid models, novel features are soon to be launched which will help maximize the distance covered using electric power.

BMW-eDrive-Zone

In this way, the BMW Group is clustering its expertise in the areas of eDrive technology and digitalisation in order to promote emissions-free and low-noise driving in cities.

Presented for the first time at #NEXTGen, the BMW Group’s new communication format, the latest innovations enable drivers of BMW plug-in hybrid models to contribute actively to improving the quality of living in urban environments.

eDrive Zones enable emissions-free access to environmental zones.

With the current shift in thinking to make cities suitable for human beings rather than cars, more and more cities are considering imposing access limitations on vehicles powered by combustion engines. In view of this, the BMW Group is consistently advancing its operating strategy for plug-in hybrid models. If cities establish environmental zones for emissions-free driving only, these can be automatically detected in future by means of geo-fencing technology. On entering the zone, the vehicle then automatically switches to purely electric mode. This means that optimum use of the potential offered by plug-in hybrid vehicles is guaranteed – without the driver having to take any special action.

This novel operating strategy constitutes a significant additional boost in terms of the potential of plug-in hybrid vehicles to reduce emissions. The increase in the distance covered electrically not only helps optimise efficiency, it also reduces operating costs for the customer. This applies particularly to city traffic, where electric power consistently achieves a higher level of efficiency than a petrol or diesel engine.

The function BMW eDrive Zones will be a standard feature in BMW plug-in hybrid vehicles as of 2020.

Collect and redeem electric bonus points with BMW Points.

As a supplement to the BMW eDrive Zone function, the BMW Group is further stimulating an increase in electric driving among its plug-in hybrid customers by means of a novel digital service called BMW Points.

Studies were carried out there in 2018 to examine whether it might be possible to encourage electric driving of plug-in hybrid vehicles by defining an inner city zone and offering an app that encourages regular charging in a fun way. The aim was to get users to make more frequent use of the electromobility potential offered by their vehicle.

A beta version of the BMW Points App also enabled them to monitor their progress as compared to other participants, take part in competitions and collect points. The key insight was that PHEV drivers covered 90 percent of all routes inside the Rotterdam eDrive Zone running on electric power alone when they had the app connected to the vehicle.

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