A showroom of no cheer!
January 25th 2009 01:16
Unlike the Boomerang that came back, Cadillac won’t be because Holden have dumped Cadillac, HOORAY!
The on again / off again launch, which had already stretched past a year of its original date, has now been officially postponed. Holden say they have only one chance to get it right and not releasing Cadillac onto the Australian market may well be the “rightest” thing they have done!
It is hard to fathom exactly what the reasons were that Holden wanted the brand in the first place, it certainly was not to compete against the likes of Audi, BMW and all the other Euros. The only cars that may have been affected sale wise by the Cadillac was Holden’s very own Calais, Statesman and Caprice! It makes no sense to have two cars from the same company, competing for the same customers. Holden only had to look at the previous Australian experience that Ford had with the Ford Fairmont Ghia and the Taurus Ghia to see that.
The biggest problem is that GM knows how to build a car that handles and is economical for its size (the Commodore) so why does Australia need an American alternative that is not as good as the original is? Blame the marketing department, I do! Autoloud has to tell you the Cadillac is on sale in Europe and the UK where it has proved to be a dismal failure, except with the football fraternity!
In Australia Cadillac was to be placed in the same showrooms as SAAB and Hummer! God do I feel sorry for the salespeople in those dealerships! Slim Dusty used to sing about a pub with no beer, try a showroom with no cheer, more like!
The on again / off again launch, which had already stretched past a year of its original date, has now been officially postponed. Holden say they have only one chance to get it right and not releasing Cadillac onto the Australian market may well be the “rightest” thing they have done!
It is hard to fathom exactly what the reasons were that Holden wanted the brand in the first place, it certainly was not to compete against the likes of Audi, BMW and all the other Euros. The only cars that may have been affected sale wise by the Cadillac was Holden’s very own Calais, Statesman and Caprice! It makes no sense to have two cars from the same company, competing for the same customers. Holden only had to look at the previous Australian experience that Ford had with the Ford Fairmont Ghia and the Taurus Ghia to see that.
The biggest problem is that GM knows how to build a car that handles and is economical for its size (the Commodore) so why does Australia need an American alternative that is not as good as the original is? Blame the marketing department, I do! Autoloud has to tell you the Cadillac is on sale in Europe and the UK where it has proved to be a dismal failure, except with the football fraternity!
In Australia Cadillac was to be placed in the same showrooms as SAAB and Hummer! God do I feel sorry for the salespeople in those dealerships! Slim Dusty used to sing about a pub with no beer, try a showroom with no cheer, more like!
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